ABOUT ABBY

I’m new to the industry of textile design. I am a self-taught graphic designer, living and working in the beautiful Plettenberg Bay. I have a passion for decor and architecture and by combining my love for both design & decor, I have created my own range of fabrics. I won 4 Editor’s picks by the American company, Minted, which stocks my products online and in their store in San Francisco. Winning this prompted me to start my own textile production and design in South Africa, which is how Dear Abby was born.

Dear Abby is an exploration of creativity and mixed media. I’ve got an individual approach to textile art, applying traditional hand-designed and screen printing techniques with a modern twist. The aesthetic of my work is deeply influenced by nature, particulary fynbos and flora. I have also grown up and lived at the sea for most of my life, so I would like to incorporate some of these features in my designs. Personalised designs can be made up for clients wanting a totally unique design for their own shops.

I am working on some new designs and also printing on much larger scale so my fabrics can be used for upholistery covers and other soft furnishings.

My colour palettes include charcoal, red, yellow, mint, pale grey and I am exploring the current trend of pinks and dustry blues as well as keeping track of the new colour trend forecasts for 2017. I’m mostly excited about the new colour I have introduced into my range called aqua. All my products are purely South African – I use Da Gama Textiles as my base cloth, wihich is printed in the Eastern Cape, the fabrics are printed by hand via screens by local Knysna printers, The Natural Hand and my sewing is done by local woman through job creation initiatives.

Dear Abby Designs currently features scatter cushions and pouches and will be expanding to include a range of soft fabric producst and I am exploring a bespoke furniture range.